Imagine a world...

 ...where the food we eat helps prevent and even reverse chronic diseases, but where our food-choices contribute to global sustainability.

We are on a mission to help people become ‘addicted’ to healthy foods through evidence-based nutritional therapy modeled on the latest behavior change methods. Or better said, to do as your grandmother told you - “eat your greens”.

"A diet comprised mostly of minimally processed, generally plant-predominant foods in balanced combinations stands to reduce the risk of all chronic diseases." (1)


We all know how hard it is to change our behaviors, but few changes are as fraught with difficulties as how we eat. Deep-seated cultural factors drive what food passes our lips, from our family and local traditions to the persistent onslaught of food-related messaging in modern society. Our genes and gut flora are also constantly prompting us to seek out easy energy sources such as sugars and fatty foods, and the food industry has become expert at processing and repackage nature’s abundance to the delight of our tastebuds and the detriment of our health. But it needn’t be so. For those open to it, re-programming food preferences is entirely possible, just as so many people have taken up more active lifestyles and enjoy regular work-outs. With some help, many more can become addicted to a health promoting, plant-predominant diet.

According to the Swedish Food Agency, "The key to good dietary habits is to eat more vegetables, enjoy a more varied diet and consume the right amount of food." (2)

Nutrition for Life takes proven interventions used in lifestyle medicine clinics, based on balanced, plant-predominant dietary patterns, and puts them directly into the home, enterprise, and community.  Our multi-sided digital platform will join health coaches with at-risk patients and populations and overseen by a range of in-house healthcare professionals. It will also complement existing primary care clinicians work by adding behavioural support they would otherwise find uneconomical or impractical to provide themselves. It is modelled after the mainly analog lifestyle medicine interventions which the likes of Kaiser Permanente (US based healthcare system) have been successfully using in in-clinic lifestyle modification programs.  We will educate, coach and 'nudge' users in a step-by-step structured program through online tools, where people gain the necessary knowledge and mindset, and practice the life-skills necessary to begin enjoying the exciting variety, flavour AND health benefits of health promoting foods.

Selected users have been given access to the prototype for testing.  Access it here.  

(login info provided separately)


"According to the Swedish Food Agency's latest food survey, we eat about 50-55 kg of meat per person and year in Sweden. At the same time, meat is the food that affects the environment most. Therefore, reducing meat portions or substituting some dishes of beef, lamb, pork or chicken a week for vegetarian alternatives can have a great effect." (3)

(1) The True Health Initiative, a global coalition of hundreds of renown experts in the fields of nutrition, medicine and healthy lifestyle. www.truehealthinitiative.org/about_us/

(2) Livsmedelsverket (The Swedish Food Agency). www.livsmedelsverket.se/globalassets/publikationsdatabas/andra-sprak/kostraden/kostrad-eng.pdf

(3) Livsmedelsverket (The Swedish Food Agency), translation. www.livsmedelsverket.se/matvanor-halsa--miljo/miljo/miljosmarta-matval2/kott/

For more information:

Address

Nutrition for Life
H2 Health Hub
Hälsingegatan 45
113 31, Stockholm, SWEDEN
 
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